Search Engine Optimisation for your Shops: Meta Tag Changes

Joerg · 27/02/2009, 17h01

One of the goals we've set for this year is to optimise our website and your shops for search engines.
We want to make it easier for the well-known search engines (Google, Yahoo, MSN,...) to find your shop. You would then start to get free and first-rate visitors from the search engines who are (hopefully) there to buy your shirts. To make this all work like it should, a little effort also needs to be put in on your side.

Part 1 - Meta Element Changes
Shop meta tags will be the first change which will be undertaken (planned for mid-March, but could also be delayed by a few days).
In the future, we will automatically generate the meta tags (title, description, keywords) for your shop from information which you have provided in the user area.

Here's how the meta tags will look in the future on a product detail page:

* Meta Title: Product Name | Shop Name (e.g. When I grow up, I am going to marry Math | Math Shirts)
* Meta Description: Product description (e.g. Order and buy a t-shirt with the saying "When I grow up, I am going to marry Math" at Math Shirts)
* Meta Keywords: Product keywords (e.g. When I grow up, I am going to marry Math, math shirts, I hate math, mathmagicians, Fibonacci, gauss, pythagorus)

If a visitor to your shop filters for men, the meta tags would look like this:

* Meta Title: Men | Shop Name (e.g. Men | Math Shirts)
* Meta Description: Order and find men's math t-shirts, polo shirts, hoodies and other apparel at Math Shirts.
* Meta Keywords: math shirts, men t-shirts, men's hoodies, men's polo shirts

The information for the meta tags on other pages is created from that which you have entered in "My Spreadshirt".

This is where you enter the picture a little "homework" for you
If you would like your shops to be found by the popular search engines, we recommend filling out the following information:

* Enter the meta title, meta description, meta keywords and author for your shop's homepage. (Enter it here: > Your Spreadshirt > Shops > Settings > Metadata)
* Enter title, description, keywords for a shop's products. (Enter this information by going to > My Spreadshirt > Products and clicking on Details under the product image - it's best to enter this information when you are creating a new product.)
* Your own categories - if you use your own categories, you should also enter a description next to the name of the category.

Please note that these changes mean that the meta tags which you use in your own header and footer will no longer work. As mentioned above, they will be automatically created for you by us.

That's it for the first part of our search engine optimisation.
The second part will come later in the year when the shops will be "moved" to their relative country domains. This means that shopname.spreadshirt.net will become shopname.spreadshirt.co.uk for shops in the U.K. and shopname.spreadshirt.ie for shops in Ireland etc.

That's just a little advanced notice for you. This process will take some time to complete, but we will let you know about the change a couple of weeks before it happens.

P.S. If you follow the guidelines set in our Spreadshirt SEO tutorial, you are most definitely on the right track.

mjr-productions · 27/02/2009, 17h24

Citation:

Posté par Joerg

Please note that these changes mean that the meta tags which you use in your own header and footer will no longer work. As mentioned above, they will be automatically created for you by us.

Joerg

This doesn't make sense to me. How are the changes going to get preference to what is coded in my custom Header? Currently no code is produced until after the custom header is served.

If you are saying that the generated code will start with Meta tags, this will make custom shop's code completely non-standard with Meta tags halfway through the page, and if the custom headers are not changed DUPLICATE tags will exist!

Perhaps I'm missing something?

Also will the .net domians automaticly redirect to the co.uk version? Of course even if it does all my SEO ranking will be destroyed, and I'll have to start again rebuilding and changing all my Google Base data as well.

Rediection will also result in duplicate content under the .net and .co.uk domains - something the search engines hate!

ibisdesigns · 27/02/2009, 18h33

I'm confused about this as well. Meta tags are somewhat overrated in my experience anyways, in terms of SEO, and I'm not sure that I have the time or inclination to enter meta-data for hundreds of products... if we leave this blank, and continue with a custom header, what happens?

If we have en/EUR shops, will that also be defaulting to co.uk? How productive is that when we aren't actually using the national currency?

ian-b · 27/02/2009, 19h01

I'm not very happy about having a Euros store on a .co.uk domain either. Much prefer it stayed as .net.

I can't really see how the move away from .net is going to improve things. It might slightly increase the chance of a shop showing in the search results within it's native country, but .net is pretty universal anyway, so it's not likely to be much of an improvement.

It definitely won't help shops that are targeting Europe wide sales, since they will certainly be less likely to show in the results outside their own country - if I search for something here in the UK for instance, I don't see many .de websites in the search results. Too bad if a German shop owner wants to sell to the UK, or France, or Italy etc etc.

GTWillemsen · 03/03/2009, 14h54

First:

GREAT!

Improving SEO/SEF is always a good thing!

Second some questions:
Do the .net extensions of the shop survive, or are these lost?
(do we loose our hard collected links?)
As mentioned above: what about multilingual/targeted shops?
Do Designers get a SEO/SEF treatment as well?
The extension change is something that helps being listed in google... google is very *googlish* if it comes to language filtering.
If the .net stays active, this is no problem I think.

But most important in this: improving seo/sef,.. yes

Joerg · 19/03/2009, 17h00

The meta-tag changes have been activated this week. Please consider the tips we gave above:

If you would like your shops to be found by the popular search engines, we recommend filling out the following information:

* Enter the meta title, meta description, meta keywords and author for your shop's homepage. (Enter it here: > Your Spreadshirt > Shops > Settings > Metadata)
* Enter title, description, keywords for a shop's products. (Enter this information by going to > My Spreadshirt > Products and clicking on Details under the product image - it's best to enter this information when you are creating a new product.)
* Your own categories - if you use your own categories, you should also enter a description next to the name of the category.

bluV11t · 19/03/2009, 20h01

Very nice changes, thank you :-)

27/02/2009, 17h01	#1
Joerg Grand Spreader Spreadshirt Team Elite Spreadster Date d'inscription: February 2007 Messages: 4 074	Search Engine Optimisation for your Shops: Meta Tag Changes One of the goals we've set for this year is to optimise our website and your shops for search engines. We want to make it easier for the well-known search engines (Google, Yahoo, MSN,...) to find your shop. You would then start to get free and first-rate visitors from the search engines who are (hopefully) there to buy your shirts. To make this all work like it should, a little effort also needs to be put in on your side. Part 1 - Meta Element Changes Shop meta tags will be the first change which will be undertaken (planned for mid-March, but could also be delayed by a few days). In the future, we will automatically generate the meta tags (title, description, keywords) for your shop from information which you have provided in the user area. Here's how the meta tags will look in the future on a product detail page: * Meta Title: Product Name \| Shop Name (e.g. When I grow up, I am going to marry Math \| Math Shirts) * Meta Description: Product description (e.g. Order and buy a t-shirt with the saying "When I grow up, I am going to marry Math" at Math Shirts) * Meta Keywords: Product keywords (e.g. When I grow up, I am going to marry Math, math shirts, I hate math, mathmagicians, Fibonacci, gauss, pythagorus) If a visitor to your shop filters for men, the meta tags would look like this: * Meta Title: Men \| Shop Name (e.g. Men \| Math Shirts) * Meta Description: Order and find men's math t-shirts, polo shirts, hoodies and other apparel at Math Shirts. * Meta Keywords: math shirts, men t-shirts, men's hoodies, men's polo shirts The information for the meta tags on other pages is created from that which you have entered in "My Spreadshirt". This is where you enter the picture a little "homework" for you If you would like your shops to be found by the popular search engines, we recommend filling out the following information: * Enter the meta title, meta description, meta keywords and author for your shop's homepage. (Enter it here: > Your Spreadshirt > Shops > Settings > Metadata) * Enter title, description, keywords for a shop's products. (Enter this information by going to > My Spreadshirt > Products and clicking on Details under the product image - it's best to enter this information when you are creating a new product.) * Your own categories - if you use your own categories, you should also enter a description next to the name of the category. Please note that these changes mean that the meta tags which you use in your own header and footer will no longer work. As mentioned above, they will be automatically created for you by us. That's it for the first part of our search engine optimisation. The second part will come later in the year when the shops will be "moved" to their relative country domains. This means that shopname.spreadshirt.net will become shopname.spreadshirt.co.uk for shops in the U.K. and shopname.spreadshirt.ie for shops in Ireland etc. That's just a little advanced notice for you. This process will take some time to complete, but we will let you know about the change a couple of weeks before it happens. P.S. If you follow the guidelines set in our Spreadshirt SEO tutorial, you are most definitely on the right track. __________________ Jörg Dietrich Spreadshirt Community Management

27/02/2009, 19h01	#4
ian-b Elite Spreadster Date d'inscription: November 2006 Messages: 366	I'm not very happy about having a Euros store on a .co.uk domain either. Much prefer it stayed as .net. I can't really see how the move away from .net is going to improve things. It might slightly increase the chance of a shop showing in the search results within it's native country, but .net is pretty universal anyway, so it's not likely to be much of an improvement. It definitely won't help shops that are targeting Europe wide sales, since they will certainly be less likely to show in the results outside their own country - if I search for something here in the UK for instance, I don't see many .de websites in the search results. Too bad if a German shop owner wants to sell to the UK, or France, or Italy etc etc. Dernière modification par ian-b 27/02/2009 à 19h26.

03/03/2009, 14h54	#5
GTWillemsen Elite Spreadster Date d'inscription: October 2006 Localisation: Netherlands Messages: 651	First: GREAT! Improving SEO/SEF is always a good thing! Second some questions: Do the .net extensions of the shop survive, or are these lost? (do we loose our hard collected links?) As mentioned above: what about multilingual/targeted shops? Do Designers get a SEO/SEF treatment as well? The extension change is something that helps being listed in google... google is very googlish if it comes to language filtering. If the .net stays active, this is no problem I think. But most important in this: improving seo/sef,.. yes __________________ Kind regards, GT _______ Surpass your imagination! Kleding voor het baasje.nl My First Rockband - - - My Profile EU -\|- My Marketplace Designs EU My Profile US -\|- My Marketplace Designs US Dernière modification par GTWillemsen 07/04/2009 à 23h59. Motif: ( our hard instead of or hard*

19/03/2009, 17h00	#6
Joerg Grand Spreader Spreadshirt Team Elite Spreadster Date d'inscription: February 2007 Messages: 4 074	The meta-tag changes have been activated this week. Please consider the tips we gave above: If you would like your shops to be found by the popular search engines, we recommend filling out the following information: * Enter the meta title, meta description, meta keywords and author for your shop's homepage. (Enter it here: > Your Spreadshirt > Shops > Settings > Metadata) * Enter title, description, keywords for a shop's products. (Enter this information by going to > My Spreadshirt > Products and clicking on Details under the product image - it's best to enter this information when you are creating a new product.) * Your own categories - if you use your own categories, you should also enter a description next to the name of the category. __________________ Jörg Dietrich Spreadshirt Community Management

19/03/2009, 20h01	#7
bluV11t More skilled Spreadster Date d'inscription: March 2009 Messages: 45	Very nice changes, thank you :-) __________________ --> www.DeadlyGoldfish.com --> deadlygoldfish.spreadshirt.net --> Puma shorts by DeadlyGoldfish

27/02/2009, 18h33	#3
ibisdesigns Veteran Spreadster Date d'inscription: November 2007 Messages: 109	I'm confused about this as well. Meta tags are somewhat overrated in my experience anyways, in terms of SEO, and I'm not sure that I have the time or inclination to enter meta-data for hundreds of products... if we leave this blank, and continue with a custom header, what happens? If we have en/EUR shops, will that also be defaulting to co.uk? How productive is that when we aren't actually using the national currency?

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